---
title: How to Run a Weekly Deal Review as a Sales Manager | Brazn AI
description: Learn how sales managers can run effective weekly deal reviews focused on deal inspection, coaching, and early risk detection rather than status updates, and see how Brazn AI streamlines the process.
---

[Blog](https://www.brazn.ai/blog)

# [How to Run a Weekly Deal Review as a Sales Manager | Brazn AI](https://www.brazn.ai/blog/how-to-run-weekly-deal-review-sales-manager)

 Written by [Alex Margarit](https://www.brazn.ai/blog/author/alex-margarit) | May 3, 2026, 4:00:00 AM

# How to Run a Weekly [Deal Review](https://www.lucidchart.com/blog/how-to-structure-deal-reviews-and-qbrs) as a Sales Manager

A weekly [deal review](https://www.lucidchart.com/blog/how-to-structure-deal-reviews-and-qbrs) is the highest-leverage coaching activity a sales manager has — *if it’s run as an inspection*, not a status update.

## The goal

- Surface deal risk early (before quarter slip)
- Coach reps on qualification and next actions
- Produce a forecast you can trust

## The structure

### 1) Pre-work (10 minutes before the meeting)

Review for each rep:

- Deal list with close dates in-period
- MEDDPICC gaps (especially EB / decision process / paper process)
- Stall flags: days since last two-way interaction, days-in-stage anomalies
- Deals where rep confidence diverges from objective signals

Select 3–5 deals to deep dive.

### 2) Open (2 minutes)

Set expectations: “We’re focusing on these 3–5 deals. We’re here to find risk and decide actions.”

### 3) Deal deep-dives (5–8 minutes each)

Use consistent questions:

- “Where is this deal *actually* right now?”
- “What did the champion do in the last 2 weeks (not you)?”
- “Have we engaged the Economic Buyer directly?”
- “What has to happen (in order) for this to close by the stated date?”
- “What worries you most about this deal?”

### 4) Close (5 minutes)

Every reviewed deal ends with:

- One next action
- A named owner
- A date
- “What do you need from me?”

## Common failure mode

If the review is a rep-by-rep narrative, you spend the meeting extracting information (and still miss the real risks). If you start from signals + gaps, you spend the meeting coaching and deciding.

## How Brazn helps

Brazn pre-builds the deal summaries, MEDDPICC gaps, and risk flags so the meeting becomes an inspection and coaching session — not an interrogation.

## See Brazn in your sales stack

Map your current tools and see how Brazn can connect the work between them.

[Book a demo](https://www.brazn.ai)

## About the author

[Alex Margarit](https://www.linkedin.com/in/aemm/) is a Sales AI Expert and SaaS Sales Leader with 25+ years of experience at BMC, ServiceNow, and DocuSign.

[View full post](https://www.brazn.ai/blog/how-to-run-weekly-deal-review-sales-manager)

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